Threads, the ‘killer app’ of Twitter, is being hailed as a breakthrough. Within the first 24 hours of its launch by Meta, the new app gained 50 million users. The company has introduced it as a microblogging platform, closely integrated with Meta’s Instagram app. Meta boasts of having over 2 billion users on Instagram, and now Threads is being promoted to expand its user base. Meanwhile, Twitter has also responded to this by making significant statements, including the recent remarks from the appointed CEO of the company.
Threads has witnessed a remarkable increase in user registrations. Editor Alex Heath from The Verge stated in a thread post that the app has already registered 48 million users. Another user, Joe Scannell, posted that the number has now crossed 50 million. To encourage users to sign up for Threads, the company displays a serial number on each Instagram profile indicating when the user signed up for the app.
Meta launched the Threads app simultaneously on the App Store and Google Play Store. However, it is not yet available in all countries. Its services have not yet begun in Europe. The app is currently ranking at the top in several countries’ app stores. In India, it is the top free app on iOS. In China, it has reached the fifth position on the app store, while Meta’s other apps are blocked there. It is also expected that Threads will be blocked in China.
Speaking of posts on the app, on Thursday, 950 million posts were made, receiving a total of 1.9 billion likes. Meanwhile, Twitter seems to be troubled by the emergence of Threads. Twitter’s lawyer, Alex Spirt, has allegedly threatened legal action against Mark Zuckerberg, the CEO of Meta. In the midst of this, Twitter’s new CEO, Linda Yaccarino, tweeted that Twitter’s community of users cannot be replicated, and no one can replace it. The Twitter community cannot be duplicated. In the future, Threads may witness rapid growth in its user base, but compared to other platforms, it currently lacks several features.